Full-service agency in digital age.
May 29, 2019
Emana Calda de Tâmaras
We decided to target the identity and label to a health- and environment-conscious audience that can pay a premium for alternatives to sugar. So we made sure to convey a gentle, benign and premium feel to the product. The glass bottle was chosen for its charming and friendly form and due to it being fully recyclable. The colour palette and forms were selected to convey similar attributes, but also a sense of neutral, slightly chocolate-like flavour. Finally, this being a pioneering product in the Brazilian market, we decided to include information about the benefits of date syrup.